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It sometimes feels like business lives and dies by lead quality. Did you purchase enough? Is the list scrubbed? Do you have competition in contacting them quickly? Also there are choices in venues in which to purchase leads, varying from shared internet leads to referrals. It is important to decide which method is most conducive to your business model and take time to weigh the pros and cons of each one.
Sources for purchasing leads:
1. Internet – Available in both shared and exclusive, internet leads can either be purchased from a third party source or garnered from your own website.
Of the options, shared leads are the most economical. However, they are sold under the notion that multiple agents are being sold the same leads; and, therefore there will be a competition for contracting each lead. Sometimes a senior will have heard from multiple other agents and you will have to be specific in what separates you from everyone else. Otherwise, exclusive leads are available and only sold to one person. This is a more costly option but your close ratio will be much higher and sale much quicker. The senior won’t have been bombarded with agents calling and therefore reception to your approach.
Also, you can get medicare supplement leads from a quote form on your website. The form should request pertinent contact information like name, telephone number, e-mail address, and state or zip code so you can be prepared with information when you get in touch with them. An agent website is important when selling Medicare Supplements over the phone, as it allows prospects to get a feel for your business despite the distance between you.
2. Direct mail – When you purchasing direct mail piece you will be able to choose the area you want to send to. Simply pay the per-quantity cost and use their available mailing collateral. This is a great option, since the mailer goes directly into the hands of the prospects. When they are interested in hearing more they will either return the card to you or contact you via the information provided.
3. Referrals – One of the easiest ways to get new leads, referrals allow your current clients to do the foot work for you. When the timing is right, ask if they know anyone who is in need of your products or services. Surely they know someone who could benefit; and, your business will benefit from the extra business as well.
Supercharge your business with senior leads from direct mail. Precision Senior Marketing, a Medicare Supplement FMO, is committed to educating senior market agents on the best vendors for Med Supp leads.
